ONONIWU, Martina; AZONUCHE, Tony Isioma; OKOH, Onum Friday; ENYEJO, Joy Onma. AI-Driven Predictive Analytics for Customer Retention in E-Commerce Platforms using Real-Time Behavioral Tracking. International Journal of Scientific Research and Modern Technology, India, v. 2, n. 8, p. 17–31, 2023. DOI: 10.38124/ijsrmt.v2i8.561. Disponível em: https://ijsrmt.com/index.php/ijsrmt/article/view/561. Acesso em: 13 jun. 2026.