Exploring Influencer Marketing Among Women Entrepreneurs using Encrypted CRM Analytics and Adaptive Progressive Web App Development

Abstract

This research investigates the intersection of influencer marketing, customer relationship management (CRM) analytics, and progressive web application (PWA) development to empower women entrepreneurs in the digital economy. With the rapid proliferation of social media and e-commerce, influencer marketing has become a strategic tool for female-led businesses to enhance brand visibility, consumer trust, and sales performance. However, the effective integration of influencer campaigns with secure, data-driven decision-making remains underexplored. This study proposes a framework that leverages encrypted CRM analytics to protect sensitive customer data while enabling real-time insights into campaign effectiveness, consumer behavior, and engagement metrics. The research further explores the role of adaptive PWA technologies in extending marketing reach, improving customer experience, and enhancing platform accessibility across devices and geographies. Using mixed methods—comprising qualitative interviews with women entrepreneurs and quantitative analysis of CRM datasets— the study evaluates how secure and responsive digital ecosystems influence marketing ROI and business growth. Findings aim to provide actionable guidelines for integrating secure analytics and mobile-first technologies into influencer marketing strategies tailored for women entrepreneurs. This paper contributes to digital entrepreneurship literature by bridging cybersecurity, data analytics, and inclusive technology design, advocating for scalable, privacy-preserving innovations in marketing automation and customer engagement.